R O W E L I Z A

Roweliza Cruz Landicho is a Philippine-based designer, footwear artisan, and founder of ROWELIZA, a brand dedicated to elevating Marikina’s rich shoemaking heritage into contemporary, high-value leather goods and fashion footwear. Based in the heart of the Philippines’ Shoe Capital, Roweliza combines traditional leather craftsmanship with innovative material exploration—from premium synthetics and fine leathers to indigenous handwoven textiles—creating distinct, artisan-crafted pieces designed with soul and structural precision.

With a deep passion for design, materials, and learning experience design, Roweliza explores the intersection of heritage techniques, modern design education, and sustainable creative enterprise. Through her work, she advocates for elevating local craftsmanship, refining design practices, and scaling Filipino creative talent for both domestic and global markets.
Core Focus & Specialties:
- Leadership: Philippine Footwear Federation, Inc. (PFFI) Board Member and Secretary, Filipino Footwear Design Competition (FFDC) Chairwoman & Competition Organizer.
- High-Profile Prototyping: Official Footwear Manufacturer for MUPH 2025 Swimsuit Category, VOGUE Italia featuring Indigenous Futurism with Pia Wurtzbach, manufacturer for celebrities which includes : Vice Ganda, Ivana Alawi, JNS, Nadine Lustre, Jayda Avanzado etc.

Design Excellence: International Footwear & Bag Design Competition Winner (IFDC, Design A Bag, Global Footwear Awards)

Craft & Innovation: High-Fashion Footwear & Leather Goods Manufacturing, Indigenous Textile Integration, Technical Patterning & Production